Brandon Ferro
About Brandon Ferro
Brandon Ferro is a Sales/Sales Development Operations Specialist at Validity Inc., where he has worked since 2021. He has a background in sales development and operations, with previous roles at various companies in the Tampa/St. Petersburg area, including experience in photography and stage management.
Current Role at Validity Inc.
Brandon Ferro currently serves as a Sales/Sales Development Operations Specialist at Validity Inc. since 2021. In this role, he assists sales representatives with inquiries and provides guidance throughout all stages of the sales process. He is responsible for data management within Salesforce, which includes creating load files for the Salesforce admin team. Additionally, he collaborates closely with Sales Development Representative (SDR) managers to loft leads into Salesloft and route leads through LeanData.
Previous Experience at Validity Inc.
Brandon Ferro has held multiple positions at Validity Inc. He worked as a Business Development Representative for six months in 2019 and later as an Enterprise Sales Development Representative from 2019 to 2020 for nine months. During his tenure, he acted as the admin for the Ambition platform and led the Ambition revamp project, where he created dashboards and TV slide decks for the global sales and sales development teams.
Professional Background in Sales Development
Brandon Ferro has extensive experience in sales development roles. He worked as a Sales Development Representative at Vector Solutions from 2020 to 2021 for eleven months. Prior to that, he served as a Business Development Representative at Validity Inc. and held a position as a Stage Manager at HSN from 2017 to 2019. His diverse background includes various roles that have contributed to his expertise in sales operations.
Education and Certifications
Brandon Ferro studied at the University of South Florida, where he earned a Bachelor's degree in Mass Communication/Media Studies from 2014 to 2016. He furthered his education through Trailhead by Salesforce, focusing on skills relevant to his career in sales operations. He also earned LeanData Certification on February 18, 2022, showcasing his commitment to professional development and expertise in data management.
Early Career and Photography Experience
Before his roles in sales and operations, Brandon Ferro worked as a photographer at Febre Frameworks in 2018 for eleven months in the Tampa/St. Petersburg, Florida area. He also gained experience as a Camera Operator for the Tampa Bay Rays in 2016 for three months. These early career experiences provided him with a foundation in visual communication and project management.