Guy Hanson
About Guy Hanson
Guy Hanson serves as the Vice President of Customer Engagement (International) at Validity Inc., bringing extensive experience in email marketing and professional services. He has held various leadership roles in notable companies and has actively contributed to industry discussions and publications.
Current Role at Validity
Guy Hanson serves as the Vice President of Customer Engagement (International) at Validity Inc. since 2020. In this role, he focuses on enhancing customer relationships and engagement strategies across international markets. His experience in customer engagement and email marketing positions him to lead initiatives that drive customer satisfaction and retention.
Previous Experience at Return Path
Hanson has held multiple roles at Return Path, including Director of Professional Services from 2011 to 2014, Senior Director of Professional Services from 2015 to 2018, and Vice President of Professional Services from 2018 to 2019. His tenure at Return Path spanned nearly eight years, during which he contributed to the company's professional services in London, United Kingdom.
Educational Background
Guy Hanson studied at the University of South Africa/Universiteit van Suid-Afrika, where he earned a BCom in Business Management & Information Systems from 1992 to 1996. He also attended the University of the Witwatersrand, achieving a BCom in Business Management from 1988 to 1990. His educational background provides a strong foundation for his career in management and technology.
Industry Involvement and Speaking Engagements
Hanson has actively participated in the industry by speaking at over 100 events on various topics, including politics, GDPR, and Brexit. He has chaired the Direct Marketing Association (DMA UK) email council from 2016 to 2019 and engages in discussions about email marketing trends through webinars and the 'Email After Hours' podcast.
Recognition and Publications
Hanson has been recognized as a finalist for the data leader/professional/storyteller of the year on three occasions. He is widely published on email-related topics and has contributed to discussions on new email sender requirements by major platforms like Gmail and Yahoo, showcasing his expertise in email marketing and deliverability.