Juliana Moreira
About Juliana Moreira
Juliana Moreira is a Marketing Operations Specialist with extensive experience in marketing automation, data quality, and demand generation. She has held various roles in marketing, including positions at Casa Taiguara de Cultura Digital and Sabesp, and currently works at Validity Inc. and Facilita Assessoria.
Work at Validity
Juliana Moreira currently holds the position of Marketing Operations Specialist at Validity Inc., a role she has occupied since 2022. In this position, she focuses on executing marketing campaigns that deliver measurable results and contribute to business growth. Prior to her current role, she worked at Validity Inc. as Marketing LATAM from 2021 to 2022, where she gained experience in the Latin American market.
Education and Expertise
Juliana Moreira studied at ESPM Escola Superior de Propaganda e Marketing, where she earned a degree in Integrated Communication with a focus on Marketing and Advertising from 2002 to 2006. She also participated in a Summer School program at the same institution in 2010, specializing in Cultural Marketing to Advertainment. Her expertise includes marketing automation, data quality, audience segmentation, and the establishment of communication calendars.
Background in Marketing
Juliana Moreira has a diverse background in marketing, having worked in various roles that emphasize her skills in marketing operations and project management. She served as a Marketing Advisor at Sabesp from 2007 to 2010, where she contributed for three years. Additionally, she worked at Casa Taiguara de Cultura Digital as Manager of Sociocultural Projects and Institutional Development for ten months in 2015 to 2016.
Experience in Demand Generation
Juliana Moreira has extensive experience in events and demand generation. She utilizes CRM systems to track leads and opportunities, ensuring effective management of marketing efforts. Her role involves collaborating with the Marketing Ops department to implement email marketing campaigns, with a strong emphasis on data integrity and quality to enhance campaign effectiveness.
Current Business Endeavors
In addition to her role at Validity Inc., Juliana Moreira has been the Business Owner at Facilita Assessoria since 2021. This position allows her to apply her marketing expertise in a business context, focusing on delivering targeted marketing solutions in São Paulo, Brazil.