Laura Christensen
About Laura Christensen
Laura Christensen serves as the Senior Director of Professional Services at Validity Inc., where she has worked since 2020. With extensive experience in email marketing and loyalty programs, she previously held various roles at Return Path and Oriental Trading Company.
Work at Validity
Laura Christensen has been with Validity Inc. since 2019, initially serving as Director of Professional Services before advancing to Senior Director of Professional Services in 2020. In her current role, she oversees various professional services initiatives, contributing to the company's growth and client satisfaction. Her tenure at Validity spans four years, during which she has played a key role in enhancing service offerings and implementing effective strategies for clients.
Previous Experience at Return Path
Before joining Validity, Laura Christensen worked at Return Path for several years in various roles. She served as Senior Email Strategist from 2018 to 2019, where she focused on developing email marketing strategies. Prior to that, she held the position of Email Strategist from 2015 to 2018 and worked as a Response Consultant in two separate stints from 2012 to 2013 and 2014 to 2015. Her diverse experience at Return Path contributed to her expertise in email marketing and client engagement.
Background in Email Marketing
Laura Christensen has extensive experience in email marketing, having worked at Oriental Trading Company as Email Marketing & Site Content Manager for 12 years, from 2000 to 2012. In this role, she managed email marketing campaigns and site content, which laid the foundation for her subsequent positions in the email marketing field. Her background has equipped her with a comprehensive understanding of email strategies and customer engagement.
Education and Expertise
Laura Christensen earned a Bachelor of Science degree from the University of Nebraska at Kearney, where she studied Marketing, Business, Communication, and Advertising. Her educational background supports her professional expertise in marketing strategies and client relations, enabling her to effectively lead initiatives in her current role.
Industry Contributions and Insights
Laura Christensen has contributed to the industry through various platforms. She has been featured in a webinar discussing the creation of effective email loyalty programs and provides insights on leveraging hyper-personalization in loyalty initiatives. Additionally, she emphasizes the importance of app experiences and strategic member-only perks in enhancing loyalty emails. Laura has also appeared on a podcast where she discussed email marketing strategies, sharing her knowledge and experience with a broader audience.