Loïc Péron
About Loïc Péron
Loïc Péron serves as the Directeur Customer Success South EMEA & BENELUX at Validity Inc., where he has worked since 2019. He has extensive experience in marketing and customer relationship management, having held various roles in notable companies and spoken at significant marketing events.
Work at Validity
Loïc Péron has been serving as the Directeur Customer Success South EMEA & BENELUX at Validity Inc. since 2019. In this role, he is responsible for overseeing customer success initiatives across the South EMEA and BENELUX regions. He manages a team of more than three professionals focused on CRM and email consulting services. Under his leadership, the team has achieved over a 90% client retention rate, demonstrating effective client engagement and support strategies. His role involves optimizing marketing contact points and managing a portfolio valued at 7 million euros.
Education and Expertise
Loïc Péron has a strong educational background in marketing. He studied at Université Paris Dauphine, where he completed a certification in Marketing Digital in 2013. He also holds a Master in Marketing from Groupe Ecole supérieure de Commerce et de Management, which he obtained from 1995 to 1998. Additionally, he earned a DUT in Gestion des Entreprises et Administrations from IUT de Saint Denis between 1993 and 1995. His education has equipped him with the skills necessary for his roles in customer success and marketing.
Professional Background
Loïc Péron has a diverse professional background with experience in various roles related to customer relationship management and marketing. He worked at PSA Peugeot Citroen as Chef de projet web & BI from 1998 to 2002. He then served as Chef de projet CRM at Automobiles Peugeot from 2002 to 2007. Following this, he held positions at MEDIAPOST Publicité, Club Med, Royal Caribbean International, and Return Path, where he focused on CRM and client support. His experience spans over two decades in the marketing and customer success sectors.
Speaking Engagements and Events
Loïc Péron has been an active speaker at various notable marketing events, including Salon Emarketing, Salesforce, and Retaildays Emarsys/SAP. He has led and animated over ten conferences focusing on CRM and marketing best practices. Additionally, he has organized events aimed at maintaining high client retention levels, showcasing his commitment to sharing knowledge and fostering industry best practices.