Michael Daniel
About Michael Daniel
Michael Daniel is a Senior Marketing Automation Manager at Validity Inc., with extensive experience in marketing operations and a strong focus on optimizing operational efficiency. He has held various leadership roles in companies such as Nuance Communications, Aspen Technology, and Dodge Data & Analytics, where he excelled in vendor negotiation and data-driven decision-making.
Current Role at Validity
Michael Daniel serves as the Senior Marketing Automation Manager at Validity Inc. since 2023. In this role, he focuses on enhancing marketing automation processes and improving operational efficiency. His expertise in marketing operations supports the company's objectives in driving effective marketing strategies.
Previous Experience in Marketing Operations
Michael Daniel has extensive experience in marketing operations across several organizations. He worked at Nuance Communications as a Senior Marketing Operations Manager from 2011 to 2014, and later held various positions at Aspen Technology, including Senior Manager of Business Analysis and Senior Manager of Marketing Operations from 2015 to 2017 and 2020 to 2021, respectively. Additionally, he served as Director of Marketing Technology & Operations at Dodge Data & Analytics from 2019 to 2020.
Educational Background
Michael Daniel studied at the University of New Hampshire, where he earned a Bachelor of Arts degree in English Literature from 1997 to 2001. This educational foundation has contributed to his communication skills and strategic thinking in marketing.
Expertise in Marketing Automation
Michael Daniel has a strong focus on optimizing operational efficiency through strategic leadership in marketing operations. He excels in vendor identification, selection, and negotiation, securing cost savings while implementing advanced solutions. His experience includes fostering collaborative environments that empower teams to achieve their goals.
Passion for Data-Driven Marketing
Michael Daniel is passionate about driving revenue growth by leveraging data-driven decision-making. He emphasizes enhancing customer experiences and has a keen understanding of the complexities involved in acquisition integration, aligning marketing and sales technologies effectively.