Mary Lawler
About Mary Lawler
Mary Lawler serves as the VP of Marketing at Valimail, bringing extensive experience from previous roles at Telnyx and G2 Crowd. She is recognized for her expertise in demand generation strategies and advanced marketing technologies.
Current Role at Valimail
Mary Lawler serves as the Vice President of Marketing at Valimail, a position she has held since 2022. In this role, she is responsible for overseeing the marketing strategies and initiatives that drive the company's growth. Her experience in marketing leadership contributes to the development and execution of effective marketing campaigns aimed at enhancing brand visibility and customer engagement.
Previous Experience at Telnyx
Prior to her current role, Mary Lawler worked at Telnyx, where she held multiple positions including Director of Marketing and VP of Marketing from 2019 to 2022. During her tenure, she implemented integrated demand generation strategies that improved marketing operations processes. Her leadership in marketing at Telnyx helped shape the company's marketing direction and effectiveness.
Career Background in Marketing
Mary Lawler has extensive experience in marketing across various organizations. She began her career as a Marketing Intern at Hermann London Real Estate Group and TriLeaf Designs in 2011. She progressed through roles at G2 Crowd as a Digital Marketing Associate and Marketing Operations Manager, and later worked at FourKites, Inc. as Marketing Manager - Demand Generation. Her diverse background has equipped her with a comprehensive understanding of marketing dynamics.
Education and Academic Involvement
Mary Lawler earned her Bachelor of Arts degree from Lawrence University, where she majored in Spanish and Studio Art, with a minor in ESL Teaching. During her time at the university, she served as Vice President of the Senior Class, demonstrating her leadership skills early in her career. Her educational background supports her expertise in marketing and communication.
Technical Skills and Tools
Mary Lawler possesses hands-on experience with advanced marketing and sales technologies, including 6Sense, Engagio, and Terminus for account-based marketing. She utilizes tools such as Domo and Google Analytics for data visualization, enabling her to drive marketing insights and decisions. Additionally, she is experienced in using JIRA for project management and team collaboration, enhancing operational efficiency.