Geoffrey Underwood
About Geoffrey Underwood
Geoffrey Underwood is the Director of Brand Marketing at Eaton Vance, where he has worked since 2010. He has extensive experience in marketing across various industries and has held leadership roles at Digitas and Modem Media, among others.
Current Position at Eaton Vance
Geoffrey Underwood serves as the Director of Brand Marketing at Eaton Vance, a role he has held since 2010. In this position, he is responsible for overseeing brand strategy and marketing initiatives within the organization. His tenure at Eaton Vance spans over 14 years, during which he has contributed to enhancing the company's brand presence and marketing effectiveness in Boston, Massachusetts.
Previous Experience at Digitas
Geoffrey Underwood has a significant history with Digitas, where he worked in various roles from 1996 to 2010. He began as a Manager and progressed to Associate Director, Vice President, and ultimately Senior Vice President of Marketing. His time at Digitas, totaling 14 years, included responsibilities across multiple locations, including Boston and Atlanta. Underwood's experience at Digitas involved leading marketing initiatives and managing teams to drive business outcomes.
Education and Expertise
Geoffrey Underwood holds a Bachelor of Arts in Anthropology from Amherst College, where he studied from 1980 to 1984. He furthered his education by earning a Master of Business Administration in Marketing from the Kellogg School of Management at Northwestern University from 1990 to 1992. His educational background complements his expertise in integrating creative and analytical approaches to marketing, enhancing team performance, and achieving business objectives.
Board Membership at Silver Lining Mentoring
Since 2020, Geoffrey Underwood has served as a Board Member at Silver Lining Mentoring, an organization focused on supporting youth in foster care. His involvement reflects his commitment to community service and mentorship. In this role, he contributes to the organization's strategic direction and initiatives aimed at improving the lives of young people in Boston, Massachusetts.
Background in Marketing and Leadership
Geoffrey Underwood has extensive experience in marketing across various industries, including financial services, telecommunications, and hospitality. His career includes leadership roles on both the agency and client sides, providing him with a comprehensive understanding of brand strategy and execution. He has demonstrated proficiency in managing marketing budgets and P&L, ensuring financial efficiency in marketing operations.