Kate Paradis, M.Ed., Capm
About Kate Paradis, M.Ed., Capm
Kate Paradis, M.Ed., Capm, is the Assistant Director of Marketing Technology at Vanderbilt University with a background in marketing solutions and digital strategy.
Current Role at Vanderbilt University
Kate Paradis, M.Ed., Capm, currently serves as the Assistant Director of Marketing Technology at Vanderbilt University. In this role, she is responsible for leading the deployment and support of Salesforce Marketing Cloud across the enterprise. Her work involves integrating knowledge of human behavior, psychology, and analytics to develop sophisticated marketing strategies, focusing on driving results through creative problem-solving and strategic thinking.
Previous Experience in Marketing Solutions
Kate Paradis has an extensive background in marketing technology and strategy. She worked at Vanderbilt University as the Assistant Director of Marketing Solutions from 2020 to 2021. Prior to this, she held various roles within the Vanderbilt University - Owen Graduate School of Management, including Senior Associate Director of Digital Strategy & Product Development and Associate Director of Marketing & Short Programs. During her tenure, she gained valuable experience in digital strategy and product development.
Education and Marketing Expertise
Kate Paradis holds a Master of Marketing from Vanderbilt University's Owen Graduate School of Management, obtained in 2017. She also earned a Master of Education (M.Ed.) in High Incidence Learning Disabilities and Applied Behavioral Analysis from Vanderbilt University in 2014. Her foundational education includes a Bachelor of Arts (B.A.) in Psychology from Franklin & Marshall College, completed in 2012. Her robust educational background equips her with the skills to integrate behavioral analysis and marketing strategies effectively.
Experience in Educational Consulting
Before transitioning into marketing technology, Kate Paradis gained substantial experience in educational consulting. She worked as an Education & Behavior Consultant from 2013 to 2016 and served as a Graduate Research Assistant in Special Education at Vanderbilt University from 2012 to 2013. Additionally, she was a Child Development Lab Research Assistant at Franklin & Marshall College from 2011 to 2012. These roles helped her build a strong foundation in understanding human behavior and learning disabilities.
Internships and Early Career Roles
Kate Paradis started her career with several internships that provided her with diverse experience across different facets of marketing and brand management. She interned at International Scholarship and Tuition Services, Inc. as a Marketing Strategy Intern in 2017 and at Nisolo as a Brand Management Intern in 2016. Additionally, she worked for a short period at Vanderbilt Owen Graduate School of Management as a Marketing & Branding Coordinator. These positions laid the groundwork for her subsequent roles in marketing technology and strategy.