Alice Ng Wing Yan
About Alice Ng Wing Yan
Alice Ng Wing Yan is a Content Marketing Manager at VanMoof, where she has worked since 2023. With a background in digital marketing and content creation, she has held various roles in cities such as London, Hong Kong, and Barcelona, gaining experience with international brands.
Work at VanMoof
Alice Ng Wing Yan has been serving as the Content Marketing Manager at VanMoof since 2023. In this role, she focuses on developing and executing content strategies that enhance brand visibility and engage target audiences. Her expertise in digital marketing and content creation supports VanMoof's mission to promote innovative urban mobility solutions.
Previous Experience in Content Marketing
Prior to her current position, Alice worked at Baudoin & Lange as the Creative Content and Social Media Manager from 2020 to 2022. She also held the role of Social Media Manager at Chop Chop London LTD from 2018 to 2020. Her experience includes managing social media strategies and content creation for various brands, contributing to her comprehensive understanding of digital marketing.
Educational Background
Alice holds a Bachelor's degree in Journalism from Universitat Pompeu Fabra, completed in 2015. She furthered her education with a Master of Arts in Advertising from the University of the Arts London, achieved in 2019. Additionally, she completed a Software Engineering Bootcamp at Imperial College London in 2023, enhancing her technical skills relevant to digital marketing.
Marketing Expertise and Skills
Alice possesses expertise in digital marketing, content creation, and social media management. Her experience spans both agency and brand environments, allowing her to develop effective marketing strategies. She has collaborated with international brands such as American Eagle Outfitters, Uniqlo, and HSBC, which has contributed to her strong cultural awareness and adaptability in diverse markets.
Public Speaking and Industry Recognition
Alice has been recognized for her contributions to the marketing field. In March 2019, she led her team to win a pitch that resulted in an invitation to speak at a major industry conference. She was also invited as a keynote speaker at the Advertising Week Europe conference, which featured over 300 participants, showcasing her influence and expertise in the industry.