Aurelia G.
About Aurelia G.
Aurelia G. serves as the Global Paid Media Lead at VanMoof, having previously held various roles in paid media and marketing at companies such as adidas and Philips. She holds a Master's Degree in Marketing Management and a Bachelor's Degree in Economics & Business.
Current Role at VanMoof
Aurelia G. serves as the Global Paid Media Lead at VanMoof, a position she has held since 2022. In this role, she oversees the strategic direction and execution of paid media campaigns on a global scale. Her responsibilities include optimizing media spend and enhancing brand visibility through various paid channels. She operates from the Amsterdam, North Holland region.
Previous Experience at VanMoof
Prior to her current role, Aurelia G. worked at VanMoof as the Global Paid Social Manager from 2020 to 2022. In this capacity, she managed paid social media strategies and campaigns, focusing on driving engagement and conversions. Her tenure at VanMoof contributed to her expertise in digital marketing within the e-commerce sector.
Experience at adidas
Aurelia G. has extensive experience at adidas, where she held multiple roles in Global eCommerce. From 2017 to 2019, she was a Paid Search & Shopping Specialist, followed by a position as Sr. Specialist Performance Marketing from 2019 to 2020. In 2020, she also served as Sr. Specialist Paid Social & Display for a brief period. Her work involved developing and executing performance-driven marketing strategies.
Educational Background
Aurelia G. holds a Bachelor's Degree in Economics & Business from the University of Amsterdam, which she completed from 2012 to 2016. She furthered her education with a Master’s Degree in Marketing Management from the Rotterdam School of Management, Erasmus University, from 2016 to 2017. Additionally, she completed a Mini MBA in Marketing with Mark Ritson in 2021. Her academic background supports her expertise in marketing and business development.
Early Career at Philips
Aurelia G. began her career at Philips, where she worked in various roles. She served as a Business Development Trainee in Personal Care from 2015 to 2016 and later as a Digital Campaign Analyst for four months in 2017. These positions provided her with foundational experience in business development and digital marketing strategies.