Nienke Wajon
About Nienke Wajon
Nienke Wajon is a Marketing Manager at VanMoof, where she has worked since 2024. She has a diverse background in marketing and customer success, with previous roles at LiveRamp and Publicis Groupe.
Work at VanMoof
Nienke Wajon has been serving as the Marketing Manager at VanMoof since 2024. In this role, she is responsible for overseeing marketing strategies and initiatives for the company, which is based in Amsterdam, North Holland, Netherlands. Her previous experience at VanMoof as Senior Global Marketing Manager from 2020 to 2023 has equipped her with the necessary skills and insights to excel in her current position.
Previous Experience in Marketing and Advertising
Before joining VanMoof, Nienke Wajon held several key positions in marketing and advertising. She worked at LiveRamp as Head of Customer Success for one year from 2019 to 2020. Her tenure at Publicis Groupe included roles such as Senior Programmatic Consultant and Associate Director, where she gained extensive experience in programmatic advertising and campaign management. Additionally, she served as an Account Executive and Supervisor, further enhancing her expertise in the field.
Educational Background
Nienke Wajon has a diverse educational background. She earned a Bachelor's degree in Physical Therapy from HU University of Applied Sciences Utrecht between 2003 and 2007. She later pursued a Master's degree in Communication Science with a focus on Corporate Communication at the University of Amsterdam, achieving an ECTS grade of A. Her studies at Koningin Wilhelmina College culminated in a VWO diploma, emphasizing her strong foundation in both health and communication disciplines.
Expertise in Programmatic Advertising
Nienke Wajon possesses significant expertise in programmatic advertising. She has experience with various Demand-Side Platforms (DSPs) including DBM, TTD, Brightroll, and AAP. Her skills extend to ad serving using DoubleClick Campaign Manager (DCM) and ad verification with Integral Ad Science (IAS). Additionally, she has a strong foundation in automated trading and campaign management, which supports her marketing efforts.
Teaching Experience
Nienke Wajon has contributed to academia as a Lecturer in Communication Studies at the University of Amsterdam from 2011 to 2013. In this role, she shared her knowledge and expertise in communication science with students, enhancing their understanding of the subject. This experience reflects her commitment to education and her ability to convey complex concepts in an accessible manner.