Pascal Duval

Chief Creative Officer @ VanMoof

About Pascal Duval

Pascal Duval serves as the Chief Creative Officer at VanMoof, where he has worked since 2020. With a diverse background in creative leadership across various companies, he has received multiple prestigious awards for his work in the industry.

Work at VanMoof

Pascal Duval has served as the Chief Creative Officer at VanMoof since 2020. In this role, he operates from both London and Amsterdam, contributing to the brand's innovative approach to urban mobility. His responsibilities include overseeing the creative direction and ensuring that the brand's vision aligns with its market presence. Duval's leadership is instrumental in shaping the company's identity and enhancing its appeal in the competitive e-bike industry.

Previous Experience in Creative Roles

Before joining VanMoof, Pascal Duval held several significant positions in the creative industry. He was the Creative Director at G-Star RAW from 2012 to 2016, where he influenced the brand's creative output. Prior to that, he worked as an Art Director and Design Director at BSUR Agency from 1999 to 2005. His career also includes a role as Head of Creative at ASOS.com from 2016 to 2019, and as Creative Director at iris Amsterdam from 2009 to 2011.

Education and Expertise

Pascal Duval studied at the Royal Academy of Arts in The Hague, where he earned a Bachelor's Degree in Fashion Design from 1992 to 1996. This educational background has equipped him with a solid foundation in creative design principles and practices, which he has applied throughout his extensive career in various creative roles across multiple industries.

Awards and Recognition

Throughout his career, Pascal Duval has received numerous prestigious awards, including Cannes Lions, D&AD, ADCN, iF Awards, and FWA. His work has been recognized for both its creativity and impact, with projects that have included both award-winning and banned content. This recognition underscores his influence and contributions to the creative industry.

Collaborations with Global Brands

Pascal Duval has collaborated with a range of global brands, including Heineken, MINI, MTV, NIKE, Red Bull, Samsung, Sony, TBWA, and Wieden + Kennedy. These collaborations highlight his ability to work with diverse clients and adapt to various brand identities, further establishing his reputation in the creative field.

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