Sarah Gitau
About Sarah Gitau
Sarah Gitau serves as the Chief Financial Officer at VanMoof, bringing extensive experience from her previous roles at UNGA and HEINEKEN. She has a strong background in financial strategy, analysis, and project oversight, contributing to various high-risk projects and business opportunities.
Current Role at VanMoof
Sarah Gitau serves as the Chief Financial Officer at VanMoof, a position she has held since 2024. In this role, she is responsible for overseeing the financial operations of the company, ensuring financial health and strategic alignment with business objectives. Her leadership contributes to the company's focus on innovation and growth within the competitive bicycle market.
Previous Experience at UNGA
Prior to her current role, Sarah Gitau worked at UNGA as Chief Financial Officer from 2018 to 2024. During her tenure, she played a significant role in establishing and coaching the finance and back-office functions. She also served as Finance Director at UNGA from 2015 to 2018, where she contributed to financial management and strategic planning.
Career Background in Finance
Sarah Gitau has a diverse background in finance, having held various positions at HEINEKEN from 2010 to 2015, including Financial Analyst, Reporting and Analysis Manager, and Business Controller. She also served as Head of Finance at SMG Europe for two years. Her experience includes assessing mergers and acquisitions and managing high-risk projects.
Education and Professional Qualifications
Sarah Gitau studied at the University of Bath, where she earned a Bachelor of Business Administration (BBA) from 2000 to 2004. She furthered her education at ICAS, achieving the Chartered Accountant designation from 2004 to 2007. Additionally, she attended Farnham Heathend School from 1992 to 1998.
Leadership and Strategic Contributions
In her various roles, Sarah Gitau has acted as a sparring partner for the CEO, contributing to leadership discussions and strategic decision-making. She has led financial strategy and reporting for organizations focused on innovative products, particularly in the context of dynamic SMEs.