Scott Kennedy
About Scott Kennedy
Scott Kennedy serves as the Chief Marketing Officer at VanMoof, where he has been instrumental in redefining the brand and its business model since 2023. Previously, he held various roles at VCCP, including Business Director and Managing Partner, and has extensive experience in marketing and team leadership.
Current Role at VanMoof
Scott Kennedy serves as the Chief Marketing Officer at VanMoof, a position he has held since 2023. In this role, he works in a hybrid capacity from Amsterdam, North Holland, Netherlands. He collaborates closely with the CEO and COO to future-proof the company and lead initiatives in the e-mobility sector. Kennedy has led a team of specialists to rebuild the VanMoof brand, focusing on a new business model and strategic direction.
Previous Experience at VCCP
Before joining VanMoof, Scott Kennedy had an extensive tenure at VCCP, where he held multiple roles. He worked as a Business Director from 2018 to 2019 and later as Senior Account Director from 2014 to 2018, both in London. He also served as Business Director and Head of Digital Integration from 2019 to 2021. His final role at VCCP was as Managing Partner for four months in 2023.
Career Background at Multiply UK
Scott Kennedy's career includes significant experience at Multiply UK. He started as a Senior Account Manager from 2008 to 2012 in Edinburgh and later became Account Director from 2012 to 2013 in London. His roles at Multiply UK contributed to his expertise in account management and client relations.
Education and Professional Development
Scott Kennedy's educational background includes studies at Robert Gordon University, where he earned a 2:1 degree in Business Studies from 2000 to 2005. He also attended Google Mobile Academy, achieving the Squared Guru certification in Marketing in 2018. His foundational education was completed at George Watson's College, where he studied various subjects including History, English, and Business Management.
Expertise in Marketing and Team Leadership
Scott Kennedy has a diverse skill set in marketing, public relations, customer relationship management, user experience, media, and creative production. His experience includes leading teams across various disciplines, enhancing his capability to drive growth and innovation within organizations.