Barbora Stuchlá
About Barbora Stuchlá
Barbora Stuchlá is a Growth Marketing Manager at Varjo, specializing in optimizing conversion rates and managing diverse advertising channels. She has a background in growth marketing roles at various companies and holds multiple degrees in business and economics.
Current Role at Varjo
Barbora Stuchlá serves as the Growth Marketing Manager at Varjo, a position she has held since 2022. In this role, she is responsible for optimizing conversion rates through strategic SEO management. She oversees the integration of virtual, mixed, and traditional reality marketing strategies, aligning them with Varjo's vision of revolutionizing reality. Stuchlá has implemented a growth and experimentation mindset within the marketing team, enhancing their approach to various marketing strategies. Additionally, she manages a diverse range of paid advertising channels, including LinkedIn, Facebook/Instagram, and Google Ads, to drive marketing revenue programs.
Previous Experience in Growth Marketing
Before joining Varjo, Barbora Stuchlá held several positions in growth marketing. She worked at Rundit as a Growth Hacker for 8 months in 2020, where she contributed to the company's growth strategies. Following that, she served as Growth Team Lead at Truly for 7 months and then as Growth Lead for 11 months, both roles focused on enhancing marketing efforts in the Helsinki Metropolitan Area. Stuchlá also gained experience as a Growth Hacking Trainee at Icebreaker.vc for 2 months in 2020.
Experience in Sports Management
Barbora Stuchlá has a background in sports management, having worked at the Ottawa Sports and Entertainment Group (OSEG). She served as the OSEG Foundation Game-Day Supervisor for 8 months and as an OSEG Foundation Intern for 11 months from 2018 to 2019. These roles involved overseeing game-day operations and supporting the foundation's initiatives in the Ottawa, Canada Area.
Educational Background
Barbora Stuchlá has a comprehensive educational background. She earned a Bachelor's degree in Business/Managerial Economics from the University of Economics, Prague, from 2015 to 2018. She also obtained a Graduate Certificate in Sport Business Management from Algonquin College of Applied Arts and Technology, studying from 2018 to 2019. Furthermore, she achieved a Master of Science (MSc) in Economics and Business Administration - International Strategy from Hanken School of Economics from 2019 to 2021. Stuchlá completed her secondary education at The English College in Prague, where she earned an International Baccalaureate (IB) Diploma.
Roles in Fundraising and Production
In addition to her marketing and sports management experience, Barbora Stuchlá worked as Production Office Manager and Junior Fundraiser at Nerudný fest.cz for 1 year from 2017 to 2018 in Prague. This role involved managing production logistics and supporting fundraising efforts for the festival.