Cassie Syfrett
About Cassie Syfrett
Cassie Syfrett is a Senior Marketing Manager at Varjo, where she leads global events and email campaigns for the North American region. With a background in marketing and event management, she has a proven track record of high engagement rates and successful event execution.
Current Role at Varjo
Cassie Syfrett currently serves as Senior Marketing Manager at Varjo, where she leads global events and email campaigns. In this role, she is responsible for overseeing the strategic direction of marketing initiatives in North America. Since joining Varjo in 2021, she has managed cross-functional teams and coordinated the delivery of over 100 events annually. Her leadership in event strategy has significantly contributed to the company's marketing efforts.
Previous Experience at Varjo
Prior to her current position, Cassie Syfrett held multiple roles at Varjo, including Event Marketing Manager for North America and Marketing Manager and Region Lead for NAMER. During her tenure from 2019 to 2021, she was instrumental in planning and executing industry and partner events across North America. Her experience at Varjo has equipped her with a deep understanding of event marketing and campaign management.
Education and Expertise
Cassie Syfrett studied at the Georgia Institute of Technology, where she earned a Bachelor of Science in Business Administration with a focus on Marketing from 2006 to 2012. She also studied Industrial and Product Design, achieving a Bachelor of Science from 2008 to 2010. Her educational background provides a solid foundation for her expertise in marketing strategy and event management.
Achievements in Marketing
In her marketing career, Cassie Syfrett has achieved notable results, including a 31% higher open rate and a 10% higher click-through rate than the industry average in global email marketing campaigns. She develops monthly webinar content that generates a 35% attendance rate with high engagement. These metrics reflect her effectiveness in driving audience engagement and optimizing marketing performance.
Diversity and Inclusion Initiatives
Cassie Syfrett is a founding member of the Diversity & Inclusion Committee and the DEI Task Force at Varjo. Her involvement in these initiatives demonstrates her commitment to fostering an inclusive workplace and promoting diversity within the organization. This role further emphasizes her leadership in creating a positive organizational culture.