Emmakaisa Jokiniemi
About Emmakaisa Jokiniemi
Emmakaisa Jokiniemi is a researcher at Varjo, with a background in journalism and extensive experience in news production. She holds degrees in Law and Journalism from the University of Jyväskylä, and a Master of Science in Economics and Business Administration from the University of Vaasa.
Work at Varjo
Emmakaisa Jokiniemi has been employed at Varjo as a Researcher since 2020. In this role, she applies her skills in UX research, leveraging her background in journalism to filter critical information and formulate insightful questions. Her experience in high-pressure environments contributes to her effectiveness in research tasks.
Previous Experience at Yle
Jokiniemi has held multiple positions at Yle, a Finnish national public broadcasting company. She worked as an Online Journalist from 2016 to 2018, where she honed her ability to manage hectic situations. Additionally, she served as a Broadcast Journalist for four months in 2013 and as a Frontpage Editor for two months in 2018. These roles provided her with extensive experience in news production and content management.
Education and Expertise
Jokiniemi's academic background includes a Bachelor's degree from the University of Groningen Business School, completed in 2015. She furthered her education at the University of Jyväskylä, studying Law and Journalism from 2012 to 2017. Additionally, she obtained a Master of Science in Economics, Business Administration, Information Systems, and Industrial Engineering from the University of Vaasa from 2017 to 2019. This diverse educational foundation supports her analytical skills in research.
Skills in Web Analytics
Throughout her career, Emmakaisa Jokiniemi has developed expertise in utilizing web analytics for content production. This skill was cultivated during her time in newsrooms, where data-driven decision-making is essential for effective journalism. Her ability to analyze web metrics enhances her contributions to research and content strategies.
Background in Journalism
Jokiniemi's background in journalism significantly informs her current research work. Her experience in news production equips her with the skills necessary to ask pertinent questions and identify key information. This foundation allows her to approach UX research with a critical eye, ensuring that user needs are effectively addressed.