Tristan Cotter
About Tristan Cotter
Tristan Cotter serves as the General Manager for the Americas at Varjo, where he has worked since 2020. He has held various sales leadership roles at companies such as Vocus, GoCanvas, and Social Tables, contributing to strategic decision-making and relationship management.
Work at Varjo
Tristan Cotter currently serves as the General Manager for the Americas at Varjo, a position he has held since 2020. In this role, he is responsible for overseeing operations and driving growth in the Americas region. He plays a significant role in developing and managing relationships with channel partners, including resellers, independent software vendors (ISVs), and system integrators. As part of the Executive Leadership team, he contributes to high-level strategic decisions that shape the direction of the company.
Previous Experience in Sales Management
Before joining Varjo, Tristan Cotter held several key positions in sales management. He worked at Vocus as the Associate Director of Sales for seven months in 2012 and later served as the Director of Sales from 2012 to 2015. He also worked at Social Tables, where he was the Director of Account Management for nine months in 2015 and then became the Vice President of Sales for North America from 2016 to 2017. Additionally, he served as Vice President of Global Sales at GoCanvas from 2017 to 2019.
Education and Expertise
Tristan Cotter studied at the University of Arizona, where he focused on Marketing and earned a degree in Business. His educational background provides a solid foundation for his extensive career in sales and management. His expertise includes building cross-functional teams that encompass sales, marketing, customer operations, and technical departments, particularly in the Americas region.
Career Background
Tristan Cotter's career began at the Corporate Executive Board, where he worked as a Senior Sales Associate and later as an Account Manager for the Tax Director Roundtable. His tenure there lasted from 2007 to 2009. Following this, he transitioned to Vocus, where he spent several years in various sales roles. His diverse experience across different companies and positions has equipped him with a comprehensive understanding of sales strategies and team management.