Lisa Hartman
About Lisa Hartman
Lisa Hartman serves as the Senior Director of Marketing at Vatica Health, bringing over 30 years of experience in health insurance marketing and communications. She has previously held key positions at Harleysville Insurance and Geisinger Health Plan, focusing on developing strategies to enhance HCC coding accuracy and improve member experience.
Work at Vatica Health
Lisa Hartman serves as the Senior Director of Marketing at Vatica Health, a position she has held since 2022. In this role, she develops marketing strategies that enhance the accuracy of Hierarchical Condition Category (HCC) coding for primary care physicians and health plans. Her focus includes building integrated strategies aimed at boosting product sales and improving member experience. Hartman's leadership in marketing initiatives is designed to support membership growth and enhance the overall effectiveness of the organization's marketing efforts.
Previous Experience at Geisinger Health Plan
Before joining Vatica Health, Lisa Hartman worked at Geisinger Health Plan as the Associate Vice President of Marketing and Corporate Communications from 2008 to 2021. During her 13-year tenure, she was responsible for overseeing marketing strategies and corporate communications, contributing significantly to the organization's outreach and member engagement efforts. Her experience in this role provided her with a strong foundation in health insurance marketing.
Early Career at Harleysville Insurance
Lisa Hartman began her career as a Communications Specialist at Harleysville Insurance, where she worked from 1987 to 1989. This early experience in communications laid the groundwork for her extensive career in marketing and communications within the health insurance sector. Her role involved developing communication strategies that would later inform her approach to marketing in the healthcare industry.
Education and Expertise
Lisa Hartman earned her Bachelor of Arts (B.A.) degree in English from The Pennsylvania State University, where she studied from 1981 to 1985. Her educational background has equipped her with strong communication skills, which she has applied throughout her over 30 years of experience in strategic and executive leadership in health insurance marketing and communications. Hartman is recognized for her ability to produce high-quality marketing collateral that supports network development and health plan sales teams.
Professional Focus and Passion
Lisa Hartman is passionate about team collaboration and developing marketing initiatives that support membership growth. Her professional focus includes creating integrated marketing strategies that not only enhance product sales but also improve the overall member experience. Hartman's commitment to collaboration and strategic marketing reflects her dedication to advancing the goals of the organizations she has served.