Michael Rosenfeld
About Michael Rosenfeld
Michael Rosenfeld serves as the Vice President of Business Development at Vatica Health, where he has worked since 2019. With over 30 years of experience in the healthcare and insurance industry, he has held various leadership roles, including President at WellNow, LLC and Managing Director at Innovu, LLC.
Current Role at Vatica Health
Michael Rosenfeld serves as the Vice President of Business Development at Vatica Health, a position he has held since 2019. In this role, he focuses on leveraging proprietary technology and clinical support to enhance patient care at the point of care. He collaborates with various teams, including product, clinical, and operational units, to ensure effective implementation and delivery of healthcare solutions. His extensive experience in the healthcare sector aids in identifying and pursuing new business opportunities to drive growth for the organization.
Previous Experience in Healthcare
Prior to his current role, Michael Rosenfeld held several significant positions in the healthcare and insurance industry. He was the President of WellNow, LLC from 2005 to 2016, where he contributed to the company's development over an 11-year period. He also worked as Managing Director at Innovu, LLC for five months in 2018, and served as Senior Director of National Programs at StayWell from 2017 to 2018. His earlier career includes a seven-year tenure at AETNA, where he held various sales management roles.
Educational Background
Michael Rosenfeld earned a Bachelor of Science degree in Finance from Penn State University, where he studied from 1985 to 1989. This educational foundation has provided him with the financial acumen necessary to navigate the complexities of the healthcare and insurance sectors throughout his career.
Advisory Role at Archetype
In addition to his role at Vatica Health, Michael Rosenfeld has been an Advisory Board Member at Archetype since 2020. In this capacity, he provides feedback and insights aimed at fostering continuous improvement and innovation within the organization. His involvement reflects his commitment to enhancing healthcare solutions through collaboration and strategic guidance.
Industry Experience and Expertise
With over 30 years of experience in the healthcare and insurance industry, Michael Rosenfeld possesses a deep understanding of market dynamics and operational strategies. His extensive network and knowledge enable him to identify new business opportunities effectively. His career has been marked by a focus on driving growth and improving healthcare delivery through innovative solutions.