Dana Balan
About Dana Balan
Dana Balan is the Employer Brand and Engagement Manager for EMEA at Veeam Software, where she has worked since 2022. She has a background in public relations and has held various roles in employer branding and engagement across multiple organizations, including Oracle and 2activePR Fleishman-Hillard.
Work at Veeam Software
Dana Balan has been serving as the Employer Brand and Engagement Manager for the EMEA region at Veeam Software since 2022. In this role, she oversees the Employee Engagement specialist to ensure the effective delivery of the Global Employee Engagement strategy within the EMEA region. Additionally, she leads the execution of Veeam's Global Employer Brand Strategy, focusing on enhancing the company's presence and appeal as an employer in the market.
Previous Experience at Oracle
Prior to her current role, Dana Balan worked at Oracle as an Employer Branding Specialist from 2021 to 2022. She also held the position of Graduate Oracle Talent Advisory Events Coordinator EMEA from 2016 to 2021, where she coordinated various talent advisory events. Her tenure at Oracle spanned a total of five years, contributing to her expertise in employer branding and talent engagement.
Background in Public Relations
Dana Balan began her career in public relations, working at 2activePR Fleishman-Hillard. She served as a Public Relations Account Manager from 2008 to 2013 and as a Public Relations Account Executive from 2007 to 2008. This experience provided her with a strong foundation in communication strategies and client management, which she later applied in her transition to employer branding.
Education and Expertise
Dana Balan studied at the University of Bucharest, where she earned a degree in Public Relations and Communication from 2003 to 2007. She also attended Colegiul National Gh. M. Murgoci from 1999 to 2003. Her educational background supports her professional focus on employer branding and engagement, enabling her to inspire and influence individuals through career opportunities and company culture.
Career Transition to Employer Branding
Dana Balan transitioned from a career in public relations to employer branding to concentrate on inspiring and influencing people regarding career opportunities and company cultures. This shift reflects her commitment to enhancing employee engagement and promoting positive workplace environments.