Elizaveta C.
About Elizaveta C.
Elizaveta C. is a Senior Digital Strategist and AMER Lead at Veeam Software, with a background in digital marketing and education. She has founded Digitario and has held various roles in digital strategy and PPC marketing across multiple organizations in Europe.
Work at Veeam Software
Elizaveta C. currently holds the position of Senior Digital Strategist, AMER Lead at Veeam Software, where she has been employed since 2024. In this role, she co-leads collaborations with agency partners to ensure effective digital advertising execution across various campaigns and regions. She is responsible for onboarding agency partners by training them on Veeam's marketing strategy, scorecard, KPIs, and systems. Additionally, she drives a culture of testing new digital marketing tactics and regularly audits digital advertising performance to ensure maximum effectiveness.
Education and Expertise
Elizaveta C. has a strong educational background in global e-business and international relations. She obtained a Master 2 in Global e-business from the University of Lille 1 Sciences and Technology, studying from 2012 to 2013. She also participated in an exchange semester focused on International Relations and Affairs at the University of Tampere in 2011. Furthermore, she attended Wake Forest University for the Benjamin Franklin Transatlantic Fellows Summer Institute in 2007. This diverse academic experience supports her expertise in digital strategy and marketing.
Background
Elizaveta C. has a diverse professional background in digital marketing and education. She has worked in various roles, including as a Senior PPC Specialist at Veeam Software from 2022 to 2024 and as a PPC Workshop Lead at Armenian Code Academy in 2022. She has also served as a Marketing Lecturer at Russian-Armenian University since 2022. Her experience spans multiple countries, including Armenia, Romania, and Russia, where she has held positions in digital marketing management and PPC marketing.
Achievements
Throughout her career, Elizaveta C. has contributed to the creation and maintenance of a digital advertising Knowledge Base at Veeam Software. She has been involved in various initiatives aimed at enhancing digital marketing strategies and performance. Her role in training agency partners and driving new marketing tactics reflects her commitment to improving digital advertising effectiveness within her organization.