Elizaveta Goryaynova
About Elizaveta Goryaynova
Elizaveta Goryaynova is a Data Analyst specializing in digital marketing at Veeam Software in Saint Petersburg, Russian Federation, where she has worked since 2019. She has a strong background in data manipulation, reporting processes, and dashboard creation, supported by her academic achievements in Business/Managerial Economics and Corporate Finance.
Work at Veeam Software
Elizaveta Goryaynova has been employed at Veeam Software as a Data Analyst specializing in Digital Marketing since 2019. In this role, she has focused on enhancing data manipulation and reporting processes. Her responsibilities include developing complex dashboards that integrate data from various platforms, such as Google BigQuery and Salesforce. She specializes in creating dashboards that track digital advertising performance, content performance, and budget management.
Previous Experience
Prior to her current role, Goryaynova worked at International Paper as a Business Analyst from 2018 to 2019. She also gained experience as an Internal Audit Intern at Ilim Group in 2017 and as a Project Management Intern at CCIS - RCC Nis in 2015. These positions allowed her to develop a strong foundation in data analysis and project management.
Education and Expertise
Goryaynova holds a Master's degree in Business/Managerial Economics from Saint Petersburg State University, which she completed from 2018 to 2020. She also earned a Bachelor's degree in Corporate Finance from the Higher School of Economics, studying from 2014 to 2018. Her educational background has equipped her with a solid understanding of economic principles and financial analysis.
Technical Skills and Projects
Elizaveta Goryaynova has implemented automated query execution using Google Apps Script to improve data reporting processes. She has developed automated models for forecasting leads and marketing qualified leads (MQLs) using historical data and time series analysis with Python Pandas and the Prophet model. Additionally, she has built ETLs using Tableau Prep and Power Query to enhance data processing and integration.
Specialization in Data Analysis
Goryaynova specializes in creating marketing data models from scratch, including tracking marketing KPIs and attribution models. Her expertise lies in developing dashboards that provide insights into digital advertising performance and budget tracking, making her a valuable asset in the field of digital marketing analytics.