Iulia Ionescu
About Iulia Ionescu
Iulia Ionescu is a Web Advertising Paid Media Specialist currently working at Veeam Software in Bucharest, Romania. She has extensive experience in campaign management and media planning, having previously held positions at CBS Interactive and Yieldify.
Current Role at Veeam Software
Iulia Ionescu has been employed at Veeam Software as a Web Advertising Paid Media Specialist since 2019. In this role, she plans and analyzes display advertising campaigns across North America using Campaign Manager 360. She is responsible for coordinating the creation of creative assets, such as landing pages and banners, and regularly syncs with Field Managers to provide insights and updates on campaign performance. Additionally, she processes and manages regional media requests in Jira, reviews contracts, and final deliverables.
Previous Experience at CBS Interactive
Before her current position, Iulia worked at CBS Interactive as a Campaign Manager from 2017 to 2019 in London, United Kingdom. During her two years there, she compiled quarterly media plans based on briefs and budgets. She was responsible for setting up content syndication campaigns to meet lead quotas on Integrate and Salesforce platforms. Her experience at CBS Interactive contributed to her expertise in managing advertising campaigns.
Background in Marketing and Advertising
Iulia Ionescu has a diverse background in marketing and advertising. She previously worked at Yieldify as a Campaign Manager from 2015 to 2017, where she coordinated with Campaign Managers to establish budgets and tactics for media campaigns. Earlier, she gained experience as a Marketing Intern at The Media Sales House Ltd in 2015 for three months. Her early career also includes a role as a Shop Assistant at Triumph International in 2012.
Educational Qualifications
Iulia studied at Oxford Brookes University from 2012 to 2015, where she achieved a degree in Business and Marketing Management. Prior to that, she attended Jean Monnet from 2008 to 2012, focusing on Matematica-Informatica. Her educational background has provided her with a solid foundation in business principles and marketing strategies.