Sijia Qin
About Sijia Qin
Sijia Qin is a Digital Marketing Manager at Veeam Software, where she aligns digital marketing strategies with sales goals for the Greater China region. With a background in marketing and a Master's degree from the University of Amsterdam, she has extensive experience in optimizing digital marketing performance and managing agency relationships.
Work at Veeam Software
Sijia Qin has served as the Digital Marketing Manager at Veeam Software since 2020. In this role, she plays a crucial part in aligning digital marketing strategies with sales objectives specifically for the Greater China region. Her responsibilities include overseeing the performance optimization of digital marketing tactics aimed at enhancing lead conversion rates. Additionally, she manages relationships with local agencies to ensure effective utilization of media platforms for digital marketing initiatives.
Previous Experience in Marketing
Prior to her current position, Sijia Qin accumulated diverse marketing experience across several companies. She worked as a Marketing Product Specialist at 飞利浦 from 2013 to 2015, where she focused on product marketing strategies. Following this, she served as an Online Marketeer at Holland at Home from 2015 to 2016 in the Amsterdam Area. She also held the position of Senior Digital Marketing Specialist at Dynata from 2016 to 2020, where she further developed her expertise in digital marketing.
Education and Expertise
Sijia Qin holds a Master's degree in Business Studies from the University of Amsterdam, which she completed in 2012. Prior to that, she earned a Bachelor of Arts (B.A.) in International Business/Trade/Commerce from Capital University of Economics and Business, graduating in 2011. Her educational background provides a solid foundation for her expertise in digital marketing and business strategy.
Career Development
Sijia Qin began her career as a Graduate Management Trainee at MediaCom in 2013, where she gained initial exposure to the marketing field. This experience laid the groundwork for her subsequent roles in various marketing capacities. Her career trajectory reflects a consistent focus on digital marketing and strategic alignment with sales goals.
Collaboration and Strategy
In her role at Veeam Software, Sijia collaborates with APJ Programme Managers to integrate regional digital marketing plans with global campaigns. This collaboration ensures that local strategies are in sync with broader organizational objectives, enhancing the effectiveness of marketing efforts across different markets.