Svetlana Yakovleva
About Svetlana Yakovleva
Svetlana Yakovleva serves as the Vice President of Marketing for Europe, the Middle East, Africa, and India at Veeam Software, where she has worked since 2008. She manages a diverse team of over 70 professionals and has extensive experience in international marketing and strategic partnerships.
Work at Veeam Software
Svetlana Yakovleva has served as Vice President for Europe, Middle East, Africa, and India Marketing at Veeam Software since 2008. In this role, she manages a diverse team of over 70 professionals across multiple countries, including Russia, Germany, Switzerland, France, the UK, Nordics, Benelux, Italy, Spain, Turkey, and Israel. She is responsible for channel marketing initiatives, including the Co-op/MDF program and the ProPartner portal. Additionally, she oversees the creation and localization of marketing content and communications, ensuring that Veeam's marketing strategies are effectively tailored to various regional markets.
Previous Experience in Marketing
Before joining Veeam Software, Svetlana Yakovleva held several marketing positions. She worked at Fort-Ross as Key Account and International Projects Director from 2004 to 2007. Following this, she served as International Marketing Manager at Digital Design for 11 months in 2007. She also worked as Marketing and Advertising Manager at Complete from 2007 to 2008. Throughout these roles, she gained extensive experience in managing marketing operations and developing strategies for international markets.
Education and Expertise
Svetlana Yakovleva studied at Novgorod State University named after Yaroslav-the-Wise (NovSU), where she focused on Management from 1997 to 2002. Additionally, she studied English and achieved proficiency in Foreign Languages at the same university from 1999 to 2002. In 2003, she furthered her education at William's College in London, where she completed a Business English Advanced level course for 11 months. This educational background has equipped her with the skills necessary for her roles in international marketing and management.
Strategic Alliances and Partnerships
In her current role at Veeam Software, Svetlana Yakovleva is involved in establishing strategic alliances and partnerships as part of her marketing responsibilities. This aspect of her work focuses on building relationships that enhance Veeam's market presence and drive growth in various regions, including emerging markets and the Asia-Pacific region. Her experience in managing diverse teams and marketing operations contributes to her effectiveness in this area.