Tatiana Useche Cárdenas
About Tatiana Useche Cárdenas
Tatiana Useche Cárdenas is a Field Marketing Manager for Latin America North at Veeam Software, with a strong background in marketing management and social selling. She has extensive experience in managing marketing strategies across various sectors in Latin America and holds degrees from Pontificia Universidad Javeriana and The Wharton School.
Work at Veeam Software
Tatiana Useche Cárdenas currently serves as the Field Marketing Manager for Latin America North at Veeam Software. She has held this position since 2022, operating out of Colombia. In her role, she is responsible for developing and executing marketing strategies tailored to the Latin American market, focusing on engagement and brand visibility.
Education and Expertise
Tatiana holds a Bachelor of Business Administration (B.B.A.) from Pontificia Universidad Javeriana, where she studied Business Management and Marketing from 2008 to 2014. She further enhanced her marketing knowledge by obtaining a certificate in Marketing Management from The Wharton School between 2016 and 2017. Additionally, she completed postgraduate studies in Commercial Management at Universidad de La Sabana from 2019 to 2020.
Background
Tatiana has extensive experience in the marketing field, particularly within the technology sector. Prior to her current role, she worked at SAP in various capacities, including Campaign Manager for Strategic Industries and Marketing Manager for Concur in Latin America and the Caribbean. Her career began at Flower Parrot Co, where she worked in Distribution and Logistics.
Achievements
Tatiana has developed expertise in social selling, utilizing social media platforms to engage potential customers. She has managed marketing strategies across diverse sectors, including Consumer Packaged Goods, Retail, Public Sector, Oil & Gas, Financial Services, and Pharmaceuticals in Latin America and the Caribbean. Her advanced skills in digital marketing platforms such as SAP, Salesforce, LinkedIn Sales Navigator, Marketo, and Tableau contribute to her effectiveness in her roles.
Professional Skills
Tatiana possesses a strong foundation in public relations communications and digital media agency work. She emphasizes customer advocacy, focusing on building and maintaining positive relationships to enhance brand loyalty. Her comprehensive marketing expertise is supported by her experience in managing marketing strategies for various market segments.