Susan Rivas
About Susan Rivas
Susan Rivas serves as the Senior Director of Brand Creative at VEGAMOUR, where she focuses on marketing concepts and digital rebranding. With over 13 years of experience in visual storytelling and digital innovation, she has held key roles at various notable brands, including kate spade new york and Victoria's Secret.
Current Role at Vegamour
Susan Rivas serves as the Senior Director of Brand Creative at Vegamour, a position she has held since 2023. In this role, she focuses on enhancing the brand's visual storytelling and digital innovation strategies. Her expertise in marketing concepts and digital rebranding contributes to the company's mission of promoting hair wellness and beauty products. Based in Los Angeles, California, Rivas continues to shape the brand's identity and outreach.
Previous Experience in Brand Creative
Prior to her role at Vegamour, Susan Rivas held several significant positions in brand creative. She worked at Kate Spade New York as the Director of Brand Creative, Digital from 2016 to 2019, where she played a key role in the brand's digital presence. Additionally, she served as the Art Director, Digital at Victoria's Secret from 2015 to 2016, and as the Senior Digital Design Director at LOFT, ANN INC. from 2013 to 2015. Her diverse experience spans various lifestyle retail brands.
Education and Expertise
Susan Rivas earned her Bachelor of Fine Arts (BFA) from Boston University, where she studied from 1997 to 2002. She furthered her education at the Massachusetts Institute of Technology, obtaining an Executive MBA from the Sloan School of Management between 2018 and 2020. Since 2020, she has been studying at Harvard Business School. Her educational background complements her extensive experience in visual storytelling and digital marketing.
Professional Background
With over 13 years of experience in brand transformation, Susan Rivas has worked with a variety of lifestyle retail brands, including Juicy Couture, John Hardy, Equinox, C. Wonder, West Elm, Madewell, and Giovanni Bianco Studio 65. Her career reflects a strong focus on digital innovation and marketing concepts, which have been pivotal in her roles across different organizations.
Online Presence
Susan Rivas maintains a personal website and an active social media presence under the handle @inbreathingcolor. This platform allows her to showcase her work and connect with a broader audience interested in brand creative and digital innovation.