Rob Keuleman
About Rob Keuleman
Rob Keuleman is a Growth Product Manager at Vena Solutions, specializing in customer acquisition and go-to-market strategies. He has a diverse background in product management and operations, with previous roles at TradeRev, Book4Time Inc., and KPMG Canada.
Current Role at Vena Solutions
Rob Keuleman serves as a Growth Product Manager at Vena Solutions, where he has been employed since 2021. His role focuses on driving customer acquisition and enhancing the speed at which customers realize value from the company's offerings. He employs experimentation and go-to-market strategies to achieve these objectives. His tenure at Vena Solutions has allowed him to leverage his previous experience in product management to contribute to the company's growth.
Previous Experience in Product Management
Prior to his current position, Rob held several product management roles. He worked at TradeRev as a Product Manager for three months in 2020, where he focused on product development. He also served as an Associate Product Manager at TradeRev from 2019 to 2020 for one year, and as a Tech Ops Team Lead from 2018 to 2019 for nine months. Additionally, he was a Product Manager at Book4Time Inc. from 2020 to 2021 for seven months, where he contributed to product strategy and execution.
Educational Background
Rob Keuleman earned his Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from the University of Ottawa. His studies spanned from 2012 to 2016, providing him with a solid foundation in business principles that he applies in his professional roles.
Early Career and Other Roles
Rob's early career includes various roles that contributed to his skill set. He worked as a Staff Accountant at KPMG Canada for three months in 2015 and as a CO-OP at Transport Canada for three months in the same year. He also held positions as a Business Development Associate at WebMarketers for six months in 2016, and as a Broadcast Support Level I at Mediaocean for seven months in 2017. His experience in customer service at Farm Boy Inc. from 2012 to 2013 further enhanced his understanding of user needs.
Professional Values and Work Ethic
Rob Keuleman emphasizes integrity, openness, honesty, courage, drive, and optimism in his professional interactions. He is known for his collaborative approach, working closely with developers and designers to solve user problems. His colleagues recognize him as a positive force in the workplace and a reliable team player, contributing to a productive team environment.