Truman Tang 🌱
About Truman Tang 🌱
Truman Tang serves as the VP of Customer Lifecycle & Community Marketing at Vena Solutions, bringing extensive experience in strategic planning and marketing. He has held various roles at notable companies, including Google and Influitive, and possesses a strong background in both online and traditional marketing techniques.
Current Role at Vena Solutions
Truman Tang serves as the Vice President of Customer Lifecycle & Community Marketing at Vena Solutions. He has held this position since 2021, contributing to the company's marketing strategies and customer engagement initiatives. His role involves overseeing customer lifecycle management and fostering community marketing efforts to enhance customer relationships and drive brand loyalty.
Previous Experience in Marketing and Customer Success
Truman Tang has a diverse background in marketing and customer success. He worked at Vision Critical as a Customer Success Manager for one year, where he focused on client relationships in the Vancouver area. He also held a position at Google as a Customer & Start Up Marketing professional for five months. His experience extends to roles at Global as a Digital Community Manager and at Influitive as Director of Marketing, Customer and Community, where he developed marketing strategies and community engagement.
Education and Expertise in Marketing
Truman Tang studied at The University of British Columbia, where he earned a Bachelor of Commerce (BCOM) degree with a focus on Marketing. He possesses a strong expertise in both online and traditional marketing, including skills in SEO, SEM, and social media monitoring. His technical skills include proficiency in HTML, CSS, and various content management systems, as well as experience with marketing automation tools.
Background in Project Management and Strategic Planning
Truman Tang has a solid background in strategic planning, project management, and financial budgeting. His experience spans various roles where he has applied these skills to enhance marketing initiatives and customer engagement strategies. He has worked in multiple cities, including Vancouver, Toronto, and London, which has contributed to his understanding of diverse markets.
Technical Skills and Tools Proficiency
Truman Tang is proficient in using various digital marketing tools and platforms. He utilizes Google Analytics, Google AdWords, and Google Webmaster Tools for web analytics and digital strategy. Additionally, he is skilled in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere, which aids in creating compelling marketing materials. His expertise also includes using advocate marketing tools like AdvocateHub.