Fabrizio Colasanto
About Fabrizio Colasanto
Fabrizio Colasanto is a Senior Growth Designer specializing in PLG strategy, currently working at Vendr in Boston. He has over eight years of experience in growth design, having previously held positions at Rinse, Wonolo, and Mercado Libre, and has co-founded Lunte Studio.
Current Role at Vendr.com
Fabrizio Colasanto serves as a Senior Growth Designer focused on Product-Led Growth (PLG) Strategy at Vendr. He joined the company in 2023 and is based in Boston, Massachusetts. In this role, he applies his extensive experience in growth design to enhance user engagement and drive business outcomes.
Previous Experience in Growth Design
Prior to his current position, Fabrizio worked as a Senior Growth Designer at Rinse from 2020 to 2022, where he focused on activation strategies. He then transitioned to Wonolo as a Senior Growth Designer for PLG Acquisition from 2022 to 2023. His roles in these companies were centered on leveraging design to facilitate user growth and retention.
Entrepreneurial Background
Fabrizio co-founded Lunte Studio, where he worked from 2020 to 2022 in Miami, Florida. His experience as a co-founder provided him with insights into startup dynamics and the importance of design in driving growth. This entrepreneurial venture complemented his work in larger organizations.
Educational Background
Fabrizio holds a Master of Business Administration (MBA) from Escuela de Negocios de San Andrés, which he is expected to complete in 2024. He also studied Industrial and Product Design at Universidad Nacional de Córdoba, earning a Bachelor of Industrial Design (BID) in 2016. Additionally, he participated in d.MBA, focusing on thoughtful business education for designers in 2020.
Design Philosophy and Impact
Fabrizio believes that effective design significantly influences purchasing decisions and user satisfaction, estimating that it impacts 80% of these factors. He emphasizes that good design leads to enhanced customer retention and increased revenue for companies, reflecting his commitment to integrating design with business strategy.