Greg Cochara
About Greg Cochara
Greg Cochara is the Head of Marketing at Vendr, where he has worked since 2023. He has extensive experience in marketing and analytics, having held leadership roles at various companies including DataRobot, Azuba Corporation, and IBM, and has been a guest lecturer at Harvard Business School since 2018.
Current Role at Vendr.com
Greg Cochara serves as the Head of Marketing at Vendr, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives to enhance the company's market presence. Prior to this, he also held various leadership roles within Vendr, including Head of Operations and Head of Customer Success (Interim). His experience in these roles has contributed to his comprehensive understanding of the company's operations and customer engagement.
Previous Experience at DataRobot
Before joining Vendr, Greg Cochara worked at DataRobot from 2021 to 2022 in the Strategy, Office of the CEO role. His tenure at DataRobot allowed him to engage in strategic initiatives that supported the company's growth and innovation in the data science field. This experience added to his extensive background in analytics and business strategy.
Education and Expertise
Greg Cochara holds a Bachelor of Business Administration in Finance and Japanese from the University of Notre Dame, where he studied from 2002 to 2006. He also earned an MBA, graduating Magna Cum Laude from the Mendoza College of Business at the University of Notre Dame in 2010, specializing in Finance and Business Analytics. His educational background provides a strong foundation for his roles in marketing and analytics.
Guest Lectures and Speaking Engagements
Greg Cochara has contributed to academia as a guest lecturer at Harvard Business School for the Data Science for Business course since 2018. He has also delivered presentations at various industry summits, including the Marketing Analytics Summit in 2017 and the Business Analytics Innovation Summit in 2016, where he discussed topics such as executive-level decision-making and predictive analytics.
Career Progression and Key Roles
Throughout his career, Greg Cochara has held various significant positions in multiple organizations. He served as Vice President of Sales & Marketing at Azuba Corporation and Napersoft, and held leadership roles at Fusion Media Group and IBM. His diverse experience spans across analytics, marketing, and sales operations, showcasing his adaptability and expertise in different business environments.