Alicia Williams, MBA, Chata, Chia
About Alicia Williams, MBA, Chata, Chia
Alicia Williams is a Marketing Intelligence Analyst at Ventra Health, where she has worked since 2022. She has extensive experience in marketing and communications, having held various roles in companies such as Netchex, VIVID Social Media & Marketing, and Global Workforce Solutions.
Work at Ventra Health
Alicia Williams has been serving as a Marketing Intelligence Analyst at Ventra Health since 2022. In this role, she focuses on aligning marketing strategies with corporate objectives to enhance overall performance. Her responsibilities include analyzing market trends and consumer behavior to inform marketing initiatives. Alicia's expertise in marketing intelligence supports the company's efforts in driving results and optimizing campaigns.
Previous Experience
Prior to her current position, Alicia held various roles in marketing and consulting. She worked at Netchex as a Marketing & New Business Consultant from 2016 to 2017. Alicia was the CEO and Executive Account Manager at VIVID Social Media & Marketing from 2014 to 2020. She also consulted for Painting with a Twist as a Social Media Marketing Consultant from 2015 to 2016. Earlier in her career, she served as a Project Specialist at Edison Chouest Offshore and held a position at Arthur J. Gallagher & Co. in Risk Management.
Education and Expertise
Alicia Williams earned her Master of Business Administration (MBA) with a focus on Data and Analytics from LSU Shreveport, completing her studies in 2021. She also holds a Bachelor of Science degree in Kinesiology - Human Movement from Louisiana State University, obtained in 2010. Additionally, she studied Information Systems and Decision Sciences at Louisiana State University, achieving another Bachelor's degree in 2004. Her educational background supports her expertise in aligning marketing campaigns with corporate goals and managing marketing initiatives.
Skills and Specializations
Alicia possesses strong communication skills that facilitate process improvements and enhance client engagement. She specializes in creating compelling content across both traditional and digital marketing channels. Her ability to manage marketing initiatives from concept through delivery and optimization is well-established. Alicia also demonstrates superior stakeholder management skills, contributing to profitability and growth in the organizations she has worked with.