Heather Allen, MBA
About Heather Allen, MBA
Heather Allen, MBA, is a Marketing Communications Analyst at Ventra Health and a Marketing Manager at PARIC Corporation. She has extensive experience in marketing and public relations, having worked with notable clients and secured media coverage in prominent outlets.
Work at Ventra Health
Heather Allen has been employed at Ventra Health as a Marketing Communications Analyst since 2022. In this role, she focuses on developing and implementing marketing strategies to enhance communication efforts within the healthcare sector. Her responsibilities include crafting marketing materials and managing communication channels to ensure effective outreach.
Current Role at PARIC Corporation
In addition to her position at Ventra Health, Heather Allen serves as the Marketing Manager at PARIC Corporation, a role she has held since 2021. Her work involves overseeing marketing initiatives, coordinating campaigns, and enhancing brand visibility for the corporation. She plays a key role in aligning marketing strategies with business objectives.
Previous Experience in Marketing and PR
Heather Allen has extensive experience in marketing and public relations. She worked as a Marketing Consultant at SSM Health St. Louis from 2019 to 2021, where she provided strategic marketing support. Prior to that, she held various roles including PR Consultant at SSM Health St. Joseph Hospital and Media Outreach at Blick&Staff Communications. Her background includes securing media coverage for clients in notable outlets.
Education and Expertise
Heather Allen holds a Master of Business Administration (MBA) from Webster University, where she studied Business Administration and Management from 2016 to 2020. She also earned a Bachelor's degree in Public Relations from Murray State University, completing her studies from 2006 to 2010. Her educational background supports her expertise in marketing communications and public relations.
Achievements in Public Relations
Throughout her career, Heather Allen has represented major clients such as Anheuser-Busch and Energizer at various public relations agencies in St. Louis. She was part of a team that received a PR News CSR Award for the '4S’s of Coin Lithium Battery Safety' program with Energizer. Her work has included securing significant media placements in outlets like NYTimes.com and Parade.com.