Debra Sharp
About Debra Sharp
Debra Sharp serves as the Director of Branded Content at VentureBeat, where she has worked since 2014. With a background in communications and creative direction, she specializes in developing strategies for sponsored and branded content, managing a diverse team of creatives.
Work at VentureBeat
Debra Sharp has served as the Director of Branded Content at VentureBeat since 2014. In this role, she is responsible for developing the strategy and vision for sponsored and branded content. Her work focuses on engaging both B2B and B2C audiences through various content formats, including sponsored articles, branded stories, videos, and infographics. Sharp manages a team of direct reports and collaborates with a network of freelance writers, designers, and videographers to produce high-quality content.
Previous Experience
Before joining VentureBeat, Debra Sharp held several significant positions in the digital content and advertising sectors. She worked as the Digital Director at Manifest from 2009 to 2014, where she contributed to digital strategy. Prior to that, she was the Director of Communications at Leonardo Worldwide Corporation from 2004 to 2006. Sharp also gained experience as an Associate Creative Director at TBWA\Chiat\Day from 2002 to 2004 and held roles at Wunderman (Y&R) as a Senior Writer and later as Group Creative Director from 1996 to 2000.
Education and Expertise
Debra Sharp studied at York University, where she developed a foundation in communications and creative strategy. Her expertise spans branded content creation, digital marketing, and audience engagement. Sharp has a proven track record of crafting compelling narratives that resonate with diverse audiences, leveraging her extensive experience in both B2B and B2C contexts.
Achievements
Debra Sharp has received recognition for her work in digital content creation, including a Webby Award, which highlights excellence in the field. This accolade underscores her ability to produce impactful branded content that engages audiences effectively. Sharp's contributions to the industry reflect her commitment to innovative storytelling and strategic content development.