Melinda Byerley
About Melinda Byerley
Melinda Byerley is the founder and CEO of Fiddlehead, a top women-led digital marketing agency that helps clients like Netflix, Impossible Foods, GitHub, and Dropbox grow their businesses with data-driven strategies and AI applications. With an MBA from Cornell and Scrum certification, she combines specialized skills with real-world focus to prove ROI and deliver transformative results. Melinda has over 20 years of experience in marketing analytics, AI strategy, growth hacking, and data ethics. She was a key member of PayPal's early growth team, pioneered Omniture integration in 2003, and drove marketing and product initiatives at eminent tech companies such as eBay, Linden Lab, and Poll Everywhere. As Chair of the DAA's Data Ethics Committee, she champions ethical data practices and advises Silicon Valley startups and executives on creating data-driven cultures and presenting compelling data narratives with practicality, customer focus, and simplicity. Her 2022 cancer journey inspired her recent move into Marketing AI, and the creation of the "Let's Get Real" Substack in February 2023 has been successful due to using her hands-on expertise and analytical mindset to pinpoint immediately practical applications of AI for Marketing. In 2023, Melinda became one of the world's first officially certified Bullet Journal® Method trainers, building upon her decade of experience managing her company, her productivity and her own life purpose with handwritten journaling via the Bullet Journal® Method. She specializes in working with founders and leaders at all levels.