Bonnie Lu
About Bonnie Lu
Bonnie Lu is a Senior Marketing Manager at Veradigm, where she focuses on growth and retention efforts for the company's AI patient scheduler. With a background in robotics processing automation and extensive experience in marketing roles, she is dedicated to mentoring future leaders in the field.
Current Role at Veradigm
Bonnie Lu serves as the Senior Marketing Manager at Veradigm, a position she has held since 2022. In this role, she is responsible for growth and retention efforts related to the company's artificial intelligence (AI) patient scheduler. She employs various marketing strategies, including social media, videos, webinars, and conferences, to enhance sales enablement. Her focus on B2B lead generation strategies encompasses search engine marketing (SEM), search engine optimization (SEO), and content marketing.
Previous Experience in Marketing
Prior to her current role, Bonnie Lu accumulated extensive marketing experience across various organizations. She worked at Time Warner Cable as a Marketing Manager from 1999 to 2007, managing marketing efforts in the Greater Los Angeles Area. She also held the position of Chief Marketing Officer at Pandia Health from 2017 to 2018. Other notable roles include serving as an Account Director at Euro RSCG from 2008 to 2010 and as a Strategic Marketing Manager at Tribune Interactive from 2007 to 2008.
Education and Expertise
Bonnie Lu holds an MBA in Marketing from Gies College of Business at the University of Illinois Urbana-Champaign, where she studied from 1995 to 1997. She also earned a Bachelor of Arts in Political Science from Purdue University, completing her studies there from 1989 to 1993. Her educational background provides a strong foundation for her expertise in marketing strategies and leadership development.
Mentorship and Leadership Development
Bonnie Lu is passionate about mentoring and cultivating future leaders in the marketing field. Her commitment to leadership development reflects her dedication to fostering growth and innovation within her teams and the broader marketing community.
Robotics Processing Automation at Veradigm
Before her current role, Bonnie Lu managed robotics processing automation (RPA) initiatives at Veradigm. This experience contributed to her understanding of technology-driven marketing solutions and their application in enhancing operational efficiency.