Jacob Lustig
About Jacob Lustig
Jacob Lustig is the Director of Solutions Management at Veradigm®, with extensive experience in digital media and programmatic strategies. He has held various leadership roles in notable companies, emphasizing data-driven approaches and emerging media technologies.
Current Role at Veradigm
Jacob Lustig serves as the Director of Solutions Management at Veradigm®, a position he has held since 2022. In this role, he focuses on developing and implementing solutions that enhance operational efficiency and drive strategic initiatives within the organization. His responsibilities include overseeing various projects that align with Veradigm's mission to improve healthcare outcomes through innovative technology.
Previous Experience in Media and Marketing
Jacob Lustig has extensive experience in the media and marketing industry. He worked at Klick as VP of Media Innovation from 2015 to 2022, where he led addressable media strategy and investment. Prior to that, he held positions at various organizations, including Director of Online Media at Blattner Brunner, Director of Biddable Media at Affiperf, and Group Director of Digital Media Strategy at OMD. His diverse background includes roles that emphasize programmatic and data-driven strategies.
Education and Academic Background
Jacob Lustig studied at Boston University, where he earned a Bachelor of Science degree in Television and Film. His academic tenure lasted from 1992 to 1996, providing him with a foundational understanding of media that has informed his career in digital and media strategy.
Expertise in Digital Measurement and Technology
Jacob Lustig possesses expertise in qualitative and quantitative digital and mobile measurement and attribution platforms. He specializes in trading desk leadership and third-party tracking and analysis. Additionally, he has a strong emphasis on HIPAA compliant identity resolution and data technology solutions, reflecting his commitment to leveraging data in a compliant manner.
Interest in Emerging Media Technologies
Jacob Lustig is fascinated with emerging media technology platforms, particularly in the areas of mobile and digital out of home. His interest in these technologies aligns with his professional focus on programmatic strategies and data-driven solutions, allowing him to stay at the forefront of industry advancements.