Caroline Rideout
About Caroline Rideout
Caroline Rideout is a Senior Sales Manager and Head of Customer Success at Verblio, where she has worked since 2017. With a background in digital marketing and a passion for content strategies, she emphasizes relationship-building and creative problem-solving in her approach to client success.
Current Role at Verblio
Caroline Rideout serves as the Senior Sales Manager at Verblio, a position she has held since 2021. In this role, she focuses on driving sales strategies and fostering client relationships. Additionally, she has been the Head of Customer Success at Verblio since 2017, where she emphasizes the importance of client satisfaction and successful outcomes. Her dual roles highlight her commitment to both sales and customer engagement within the organization.
Previous Experience in Marketing
Prior to her current roles, Caroline worked as a Digital Marketing Specialist at Pennington Creative from 2013 to 2017. During her four years in Tucson, Arizona, she honed her skills in copywriting and digital marketing strategies. Additionally, she served as an Adult Programs Fellowship Recipient at the Brooklyn Museum for nine months in 2010-2011, where she contributed to program development and engagement initiatives.
Education and Expertise
Caroline earned her Bachelor of Arts (B.A.) in English Language and Literature from Reed College, completing her studies from 2005 to 2010. Her academic background provides a strong foundation for her work in marketing and content strategy. Caroline is known for her ability to discuss content strategies and client goals effectively, drawing on her extensive knowledge in SEO and marketing.
Advocacy for Relationship Building
Caroline advocates for building relationships over merely building links, inspired by the philosophy of Rand Fishkin. She emphasizes the significance of creating meaningful connections in the marketing landscape. Her approach reflects a commitment to understanding client needs and fostering collaboration to achieve shared goals.
Creative Problem Solving
Caroline enjoys solving problems through creative, out-of-the-box thinking. This approach allows her to address challenges in innovative ways, enhancing her effectiveness in sales and customer success roles. Her enthusiasm and wit contribute positively to her workplace environment, making her a valued team member.