Rachel Denney
About Rachel Denney
Rachel Denney is an Account Manager at Verblio, where she has worked since 2018, managing a portfolio of concierge accounts and overseeing content production. With a background in education and various roles in content writing and administration, she specializes in developing content strategies for small to medium-sized businesses.
Work at Verblio
Rachel Denney has been serving as an Account Manager at Verblio since 2018. In this role, she manages a portfolio of concierge accounts that generate over $325,000 annually. Her responsibilities include overseeing writer teams, editing submissions, and ensuring the production of over 50 pieces of publishable content each month. Rachel leverages her expertise in SEO best practices and HubSpot content marketing strategies to promote brands across North America and Australia.
Previous Experience
Prior to her current role, Rachel Denney held several positions that contributed to her professional development. She worked as a Tutor at C2 Education from 2015 to 2016, and as a Sales Contracts Administrator at WageWorks from 2016 to 2017. Additionally, she served as an Instructional Aide at Allen ISD for six months in 2016. Earlier in her career, Rachel was a Legal Assistant at Lanyon from 2014 to 2016.
Education and Expertise
Rachel Denney earned her Bachelor of Arts (B.A.) in Elementary Education and English Literature from Hofstra University, completing her studies from 2010 to 2014. Her educational background supports her current role in content management and strategy. Rachel is experienced in consulting with small to medium-sized businesses (SMBs) to develop content strategies tailored for both B2B and B2C markets.
Content Writing and Management
Since 2017, Rachel has been self-employed as a Content Writer, where she organizes the fulfillment of over 200 pieces of long-form content monthly for niche digital marketing agencies. She conducts keyword research and provides topic ideation to enhance content relevance and effectiveness. Rachel utilizes various tools such as Asana, Slack, Trello, Google Sheets, and WordPress to streamline her workflow and improve client communication strategies.
Skills and Tools
Rachel Denney is proficient in a range of tools essential for content management and digital marketing. She has experience with HubSpot, Yoast, Grammarly, Clearscope, and Moz, which she uses to implement SEO strategies and optimize content. Her skills extend to client communication, where she develops strategies to enhance client experiences, ensuring effective collaboration and satisfaction.