Carmine Marano
About Carmine Marano
Carmine Marano is a Senior Marketing Operations Manager with over 10 years of experience in marketing, specializing in B2B SaaS. He transitioned from mechanical engineering to digital marketing and has held various roles in prominent companies, focusing on data analytics to enhance marketing strategies.
Work at VergeSense
Carmine Marano currently holds the position of Senior Marketing Operations Manager at VergeSense, a role he has occupied since 2023. In this capacity, he focuses on optimizing marketing operations to enhance efficiency and drive business growth. His expertise in data analytics and insights supports the company's objectives in the B2B SaaS sector.
Education and Expertise
Carmine Marano studied Mass Communication at the University of Wisconsin-Madison from 2007 to 2009. He transitioned from a mechanical engineering path to digital marketing after two years of engineering courses. He furthered his education at the University of Wisconsin-Whitewater, where he studied Strategic Communications and achieved a degree in Digital Multimedia from 2009 to 2012. His academic background supports his expertise in marketing strategy and operations.
Background in Marketing
Carmine Marano has over 10 years of experience in marketing, with a strong focus on B2B SaaS. Prior to his current role, he worked in various marketing positions, including Digital Marketing Manager at Beacon Funding and Marketing Manager at The Bon-Ton Stores, Inc. His experience spans both B2C and B2B marketing, allowing him to apply diverse strategies effectively.
Previous Work Experience
Before joining VergeSense, Carmine held several positions that contributed to his marketing expertise. He was a Manager of Marketing Strategy, Operations, and Analytics at Wonderlic from 2022 to 2023, and previously served as Demand Generation Manager there from 2019 to 2022. His earlier roles include Assistant Branch Manager at Enterprise Rent-A-Car and Division Marketing Coordinator at The Bon-Ton Stores, Inc.
Specialization in Data Analytics
Carmine Marano specializes in leveraging data analytics to optimize marketing funnels and improve conversion rates. His approach integrates engineering principles such as analysis, problem solving, design, and testing into marketing strategies. This analytical focus enables him to develop innovative marketing solutions that drive business success.