Andrea Serra
About Andrea Serra
Andrea Serra serves as the Vice President and General Manager for Verifone in Italy, a position he has held since 2015. He has extensive experience in the telecommunications and technology sectors, having worked in various leadership roles at companies such as Ericsson, Reliance Communications, Cable & Wireless Communications, Vanco, and Xerox.
Current Role at Verifone
Andrea Serra serves as the Vice President and General Manager for Italy at Verifone. She has held this position since 2015, overseeing operations and strategic initiatives in the Italian market. Based in Milan, Lombardy, she is responsible for driving business growth and enhancing customer engagement within the region.
Previous Experience at Ericsson
Before joining Verifone, Andrea Serra worked at Ericsson in 1991 for a duration of 11 months. During her time at Ericsson, she contributed to the development sector, gaining valuable experience in telecommunications.
Career at Reliance Communications
Andrea Serra was the Country Manager for Reliance Globalcom Italy from 2006 to 2015. In this role, she managed operations and strategic direction for the company in the Italian market for nine years, enhancing the company's presence in the region.
Role at Cable & Wireless Communications
From 2001 to 2004, Andrea Serra held the position of Vice President at Cable & Wireless Communications. Her tenure lasted three years, during which she was involved in various initiatives to strengthen the company's market position.
Experience at Xerox
Andrea Serra worked as a Sales Director at Xerox from 1992 to 1997. Over the course of five years in this role, she was responsible for sales strategies and client relations in Milan, Lombardy, contributing to the company's growth in the region.