Brian Kinsley
About Brian Kinsley
Brian Kinsley is a Usability Analyst at Verint, with a background in General Business and Marketing. He has experience in digital marketing and user experience design, having worked in various roles within tech startups and completed internships focused on enhancing customer experiences.
Work at Verint
Brian Kinsley has been employed at Verint as a Usability Analyst since 2021. His role involves enhancing user experience through usability testing and analysis. He works in Ann Arbor, Michigan, contributing to the company's focus on customer engagement and satisfaction.
Education and Expertise
Brian Kinsley studied at Mott Community College, where he earned an Associate of Applied Science in General Business from 1994 to 1998. He furthered his education at the University of Michigan-Flint, obtaining a Bachelor of Business Administration in Marketing from 1999 to 2002. Additionally, he completed a Web Design & Development Certificate at Washtenaw Community College from 2015 to 2017.
Previous Work Experience
Before joining Verint, Brian Kinsley held several positions in the field of digital marketing and user experience. He worked as a CX Designer/Digital Marketing Specialist at TechStak for two months in 2019. He also served as a Webinar Administrator at BDB Marketing Design, LLC from 2020 to 2021, and as a Webinar Author/Digital Marketing Specialist at Shopwindow for two months in 2019.
Internship Experience
Brian Kinsley completed a dual internship for Spark Ann Arbor through the Center for Digital Engagement at Eastern Michigan University. His internship focused on various projects, including workflows, chatbots, SEO strategy, mock-ups, and wireframing. This experience contributed to his understanding of transforming customer experience into user experience.
Skills in User Experience Design
Brian possesses skills in creating mock-ups and wireframing, which are essential for enhancing user experience. His background in digital marketing and usability analysis supports his ability to design effective user interfaces and improve customer interactions in tech environments.