Carrina Ekvall
About Carrina Ekvall
Carrina Ekvall serves as the Director of Marketing at Verint, a position she has held since 2021. With a background in communications and extensive experience in marketing roles across various companies, she has significantly contributed to revenue growth and marketing strategies in the technology and healthcare sectors.
Work at Verint
Carrina Ekvall has been serving as the Director of Marketing at Verint since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her leadership focuses on enhancing brand visibility and driving customer engagement. Ekvall's tenure at Verint has been marked by her commitment to developing effective marketing campaigns that contribute to the company's growth.
Education and Expertise
Carrina Ekvall holds a Bachelor's degree in Communications from St. Cloud State University. She also studied at Minneapolis Business College, where she achieved a degree in Business. Her educational background provides her with a strong foundation in communication strategies and business principles, which she applies in her marketing roles throughout her career.
Background in Marketing
Ekvall's marketing career includes significant roles at various organizations. She worked as a Marketing Services Specialist at McKesson Medication Management from 2006 to 2008, where she contributed to a 158% increase in marketing influenced opportunities. Following this, she served as the Global Marketing Campaigns Manager for Health Care at Lawson Software from 2008 to 2012. Ekvall later held the position of Director of Americas Industry Marketing at Epicor Software from 2016 to 2021.
Achievements in Marketing
Throughout her career, Carrina Ekvall has achieved notable results in marketing initiatives. She successfully repackaged webinars into a masterclass series, generating $3.8 million in revenue. Additionally, she conceptualized and launched a virtual event that repurposed live event assets, resulting in $32 million in revenue. Ekvall's focus on messaging and segmentation has significantly improved internal sales alignment in her previous roles.
Involvement in MarTech Evaluation
Carrina Ekvall serves on the evaluation committee for MarTech tools, including 6Sense and Demandbase. In this capacity, she assesses various marketing technologies to determine their effectiveness and alignment with organizational goals. Her involvement in this area reflects her commitment to leveraging technology to enhance marketing strategies and improve overall performance.