Christine Cornwell
About Christine Cornwell
Christine Cornwell is a Product Marketing Manager with extensive experience in marketing automation and direct marketing. She has held various marketing roles across notable companies, focusing on enhancing marketing effectiveness through buyer persona assessments and unified digital strategies.
Current Role at Verint
Christine Cornwell serves as the Product Marketing Manager at Verint, a position she has held since 2021. In this role, she focuses on developing effective marketing strategies that align with product offerings. Her responsibilities include enhancing brand visibility and driving demand through targeted marketing initiatives.
Previous Experience in Marketing
Christine has held various marketing roles throughout her career. She worked as the Marketing Director at FactorTrust from 2016 to 2017 and as the Senior Director of Portfolio Marketing at Equifax from 2017 to 2020. Her experience includes managing content marketing and social media at LexisNexis and leading brand strategies at Fiserv.
Education and Expertise
Christine earned her Bachelor of Business Administration with a focus on Marketing from Georgia Southern University. She has developed expertise in marketing automation, direct marketing, and buyer persona assessments, which enhance marketing effectiveness and support sales growth.
Background in Digital Marketing
Christine has extensive experience in digital marketing, having worked as a Digital and Content Strategic Advisor at MyiBrows and as the Global Brand Social Media Manager at Fiserv. She utilizes social media amplification and unified digital marketing strategies to improve brand visibility and optimize marketing campaign outcomes.
Leadership and Strategic Roles
Throughout her career, Christine has taken on leadership roles, including Vice President of Content and Solution Strategies at CityBox Daily and Project Manager at Synovus Financial Management Services. She has a strong background in developing go-to-market messaging and conducting win/loss studies to enhance sales enablement materials.