Laila Costa
About Laila Costa
Laila Costa is a Marketing Manager for Latin America at Verint, with a robust background in marketing and communications across various companies in Brazil. She has extensive experience in international negotiations and has held leadership roles in marketing for over a decade.
Work at Verint
Currently, Laila Costa serves as the Marketing Manager for Latin America at Verint, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies tailored to the Latin American market. Her work involves collaborating with various teams to enhance brand visibility and drive engagement across the region. Based in Melville, New York, she leverages her extensive experience in marketing to contribute to Verint's objectives.
Previous Experience in Marketing
Prior to her role at Verint, Laila Costa held several significant positions in the marketing field. She worked at Wittel as a Consultora Associada for eight months in São Paulo, Brazil, from 2021 to 2022. Before that, she was the Diretora de Marketing at AeC from 2013 to 2015 and served as Diretora at Robbyson from 2015 to 2021, both in São Paulo. Additionally, she held the position of Gerência Executiva de Comunicação e Marketing at AeC from 2010 to 2013 in Belo Horizonte, Minas Gerais, and worked at Fundação Dom Cabral in a similar capacity from 2001 to 2010.
Education and Expertise
Laila Costa has a solid educational background in marketing and business. She studied at Fundação Dom Cabral, where she completed a Pós Graduação in Marketing from 2002 to 2003 and an Executive MBA from 2014 to 2016. Earlier, she attended UNIBH, earning a degree in Comunicação Social with a focus on Journalism and Advertising from 1998 to 2001. This educational foundation supports her extensive experience in international negotiations and marketing strategies.
Achievements in Marketing Strategy
Throughout her career, Laila Costa has developed and implemented medium and long-term marketing plans, focusing on profitability and sales channel prioritization. She has successfully led initiatives to enhance customer experience through competitive intelligence practices and market research. Additionally, she spearheaded a Business Development Project aimed at increasing revenue and diversifying business operations, showcasing her strategic approach to marketing.
International Negotiation Experience
Laila Costa possesses extensive experience in international negotiations, engaging with clients and partners across multiple regions, including Europe, the United States, Asia, and Latin America. This experience has equipped her with the skills necessary to navigate complex business environments and foster effective communication with diverse stakeholders. Her active participation in various committees further enhances her ability to connect with key digital business partners.