Lauren Dempsey
About Lauren Dempsey
Lauren Dempsey serves as the Manager of Customer Marketing Programs at Verint, where she has worked since 2013. With a background in marketing from the University of West Georgia and Kennesaw State University, she has developed sales materials and coordinated events to enhance client engagement.
Work at Verint
Lauren Dempsey has held the position of Manager, Customer Marketing Programs at Verint since 2013. With over 11 years of experience in this role, she operates from the company's location in Alpharetta, Georgia. In her capacity, she has developed sales enablement materials, including customer-ready presentations and testimonials, which have contributed to the effectiveness of the sales team. Additionally, she has coordinated and staffed trade shows and company events, enhancing Verint's presence and engagement with potential clients.
Education and Expertise
Lauren Dempsey studied Marketing at the University of West Georgia, where she achieved a degree in Marketing. She also holds a Bachelor of Business Administration (BBA) in Marketing from Kennesaw State University - Michael J. Coles College of Business. Her educational background has equipped her with the skills necessary for her marketing roles, particularly in customer engagement and market analysis.
Background
Before joining Verint, Lauren Dempsey worked as a Marketing Analyst at Accu-Tech Corporation from 2012 to 2013. In this role, she gained valuable experience in marketing strategies and analytics, which she has applied in her subsequent position at Verint. Her career trajectory reflects a consistent focus on marketing and customer engagement.
Achievements
Throughout her career, Lauren Dempsey has led the content development for product-specific marketing materials at Verint. She has ensured that these materials align with customer needs and market trends, demonstrating her ability to adapt marketing strategies to meet the demands of the industry. Her contributions have played a significant role in enhancing the company's marketing effectiveness.