Nicola Nightingale
About Nicola Nightingale
Nicola Nightingale is a Customer Marketing Director at Verint, where she has worked since 2021. She has extensive experience in marketing roles across various companies, including Micro Focus and PROS, and specializes in Account-Based Marketing and integrated marketing programs.
Current Role at Verint
Nicola Nightingale serves as the Customer Marketing Director at Verint, a position she has held since 2021. In this role, she focuses on developing and implementing customer marketing strategies that enhance customer engagement and drive business growth. Her responsibilities include overseeing integrated marketing programs that support sales and customer success teams.
Previous Experience at Micro Focus
Nicola Nightingale worked at Micro Focus in various roles from 2013 to 2018. She began as the Global Campaigns Marketing Manager from 2013 to 2015, before transitioning to Senior Manager - Global Marketing Strategy & Planning for one year. She later served as Senior Manager Global Campaigns Manager - Customer Marketing from 2015 to 2017. Her tenure at Micro Focus provided her with extensive experience in global marketing strategies.
Experience at PROS
From 2019 to 2021, Nicola Nightingale held the position of Global Senior Customer Marketing Programs Manager at PROS. During her time there, she focused on creating marketing programs that catered to customer needs, enhancing their overall experience with the brand.
Expertise in Marketing Strategies
Nicola Nightingale has developed expertise in enabling sales and customer success teams through integrated marketing programs. She specializes in Account-Based Marketing (ABM) strategies, which are integral to her approach in customer marketing. Her strong focus on digital marketing, events, social media, and webinars supports her comprehensive marketing initiatives.
Diverse Marketing Background
Nicola Nightingale's marketing career spans multiple organizations and roles. She has worked in various capacities at companies such as JDA Software, Cisco Systems, and Nortel Networks, among others. This diverse background has equipped her with a broad understanding of marketing across different sectors, including technology and communications.