Olivia K.
About Olivia K.
Olivia K. is a Marketing Manager at Verint, where she has significantly influenced demand generation programs for enterprise solutions. She has a background in marketing internships and specialist roles, with a Bachelor's Degree in Marketing from the University of Mississippi.
Current Role at Verint
Olivia K. currently serves as the Marketing Manager at Verint, a position she has held since 2023. In this role, she oversees marketing strategies and initiatives aimed at enhancing brand presence and driving demand for Verint's solutions. Her responsibilities include managing demand generation programs across various sectors, including enterprise retail, banking, and government. Olivia's leadership in marketing efforts contributes to the company's growth and success in the competitive landscape.
Previous Experience in Marketing
Before her current role at Verint, Olivia K. gained extensive marketing experience through various internships and positions. She worked as a Marketing Specialist at Verint from 2022 to 2023, where she managed demand generation programs. Prior to that, she held the position of Demand Generation Specialist at Wrike from 2021 to 2022 and was a Market Development Representative at the same company from 2020 to 2021. Her earlier roles included internships at IBM and HTS Engineering, where she focused on communications and events marketing.
Education and Expertise
Olivia K. earned her Bachelor’s Degree in Marketing with an emphasis in Digital Marketing from the University of Mississippi, completing her studies from 2016 to 2020. Her academic background provides a solid foundation for her marketing career, equipping her with knowledge and skills relevant to digital marketing strategies and consumer engagement.
Achievements in Demand Generation
During her tenure at Verint, Olivia K. achieved significant milestones in demand generation. She managed North American demand programs for Retail Choreography, resulting in an 8-figure influence on annual contract value within six months. Additionally, she led the marketing efforts for Verint's NRF 2024 sponsorship, which resulted in a 1.6x increase in marketing qualified leads compared to the previous year. Her contributions have been instrumental in driving growth and enhancing Verint's market position.
Internship Experience
Olivia K. began her professional journey with several internships that provided her with practical experience in marketing. In 2017, she worked as a Communications and Media Intern at Side by Side Kids for two months. In 2018, she served as an Events Marketing Intern at HTS Engineering for two months. Her internship at IBM in 2019 as a Marketing Intern lasted for three months. These roles helped her develop essential skills and insights into the marketing field.